Tuesday, 21 April 2009 20:34
Basic law of business is harsh: "Who did not have time - that was late!". No phone with a computer we can not imagine life today. But sometime in the Western Union company believed that "such a device, like a telephone has too many shortcomings to be considered as a means of communication." And the director of IBM's Thomas Watson in 1943, declared: "I think that the world market, we finddemand for up to five computers."
Such a modest assessment of investment potential has not stopped leaders,businessmen of the two companies - they have invested money and received afabulous profits. Intuition is not the last thing in the world of business. From the perspective of today, the investment potential of the project "Public MRI scanner" is much clearer. Let's count ...
We estimate the return on investment
One scanner can take a year, about 5 thousand people. Average cost of a survey today - 3-5 thousand rubles. Thus, for the year scanner generate revenue from 15 to 25 million rubles. Public MRI scanner itself, while it will cost 6 million rubles.
Reference: «" Rosneft "plans to reduce the payback period in Komsomolsk field in Western Siberia, 17, 3 to 7 years under the conditions of the Kyoto Protocol, the vice-president Michael Stawski to Moscow Carbon Market Forum 2008 »
Consider the potential market size of the magnetic imaging (MRI)
To 150 million people in the future Russia will need about 15 thousand scanners. What share of the multimillion-dollar pie can take the Public MRI scanner? Foreign MRI scanner leading manufacturers, which are paid at the present time the Ministry of Health, demand for its use liquid nitrogen, liquid helium, they are explosive and should be serviced by qualified personnel who are directly on the location of the device. According to our estimates, these imagers will take no more than 20% of the market, while the remaining 80% will be owned by the Public MRI scanner, which is 12 thousand units!
If we assume that the market must be filled in 3-5 years, each year to produce between 2.4 thousand to 4 thousand scanners, that is between 200 and 300 scanners per month. This is a whole industry! The prospects are immense! And we're not talking about exporting a "third" countries.
Cost of ownership and exploitation in Russia
Compared with MRI scanners based on superconducting magnets consume liquid helium, liquid nitrogen, and about 100 KVA of electricity, exploitation of the MRI scanner, consuming only 0.5 KVA, is practically free.
Easy to use and reliable - yet another advantage, which reduces cost of ownership by the Public MRI scanner, compared with foreign counterparts. You can work with him remotely. We will create a single point of technical support. Due to the fact that the Public MRI scanner Digital , repairing the machine will be to reboot and debugging software, it will be possible to produce over the Internet. In addition, we plan to duplicate all the basic components of electronics and computer system, as is done in airplanes, and in the magnetic system to break nothing. There are no moving parts and active electronic components. If you simply say, remember when you broke the magnet on the fridge?
Investment Risks
Of course, everyone understands that the key risks associated with product development, and it has already been completed. Technical and clinical trials successfully completed, the permission to mass production, scanner received a registration certificate as a product of medical equipment. In the end, it has already examined more than a thousand patients. As they say, the existence theorem is proved. All other risks have to be linked to the demand for that product, but it is now huge, and will continue to increase. In Russia, people are becoming more aware that their most valuable asset - it's health.
Conclusion
Considering all the features of investment in the project "Public MRI scanner", you can only repeat the basic law of business: "Who did not have time - that was late"!
